Audiencelytics by Lovelytics

Audiencelytics is a Lovelytics accelerator for a Databricks-native identity graph, creating a custom identity spine that connects proprietary customer data across marketing, paid media, and analytics ecosystems.

With the Audiencelytics Accelerator, you can expect:

• Unified identity across owned & paid channels for higher match rates 
• Reduced dependency on external identity vendors 
• Faster activation of proprietary customer data for media & measurement