INDUSTRY EXPERIENCE
Marketing
Marketing leaders will learn about how they can:
- Get the most complete view of customer and campaign data
Learn how global organizations are using Databricks to bring together and enrich all of their marketing data, enabling smarter segmentation, deeper customer insights, and more efficient activation across channels with seamless out-of-the-box integration into existing martech tools and services.
- Supercharge every marketer with self-serve data and insights
Discover how marketing teams are using data intelligence to unlock a deeper, shared understanding of how signals flow across channels, empowering every marketer to self-serve insights that lead to action in ways previously unimaginable.
- Deliver more relevant, efficient campaigns at scale
Powered by Databricks’ robust AI tools, see how teams can make more informed decisions and automate tasks that scale human resources using AI agents to improve the planning, execution, and optimization of marketing campaigns.
Featured speakers
Join leading experts, researchers and open source contributors — from Databricks, across the data and AI community and the marketing industry — who will speak at Data + AI Summit.
Rick
Schultz
Chief Marketing Officer,
Databricks
Dan
Morris
Industry Solution GTM, Marketing,
Databricks
Bryan
Saftler
Director, Marketing Solutions,
Databricks
Elizabeth
Dobbs
AVP, Marketing Technology, Data and Growth,
Databricks
David
Geisinger
Managing Director and Head of Marketing,
Deloitte
Bryce
Peake
VP Data Science Marketing & Personalization,
Dominos
Kristen
Brophy
SVP, Head of Marketing,
ThredUp
Bradley
Breuer
VP Marketing - Loyalty, Personalization, CRM, Customer Analytics,
Petsmart
Francesco
Laera
Head of Data and Analytics,
Valentino
Derek
Slager
CTO,
Amperity
Matthew
Emans
CTO,
Newton AI
Alex
Dean
CEO,
Snowplow
Calen
Holbrooks
Head of Marketing,
Airtable
Maximize your time
Join fellow marketing leaders at Data + AI Summit for our first dedicated marketing forum and focus on how data, analytics, and AI are shaping the future of marketing.
Marketing Leaders Forum
Learn from some of the most innovative data leaders in the marketing industry with keynotes and panel discussions.
Hear from marketing leaders at Airtable, Amperity, Dominos, Newton AI, Petsmart, Snowplow, ThredUp, T-Mobile, Valentino, and more!
Explore real-world marketing use cases across customer 360, campaign optimization, brand management and more that are powering leading marketing platforms
Learn proven strategies from marketing technical leaders who’ve delivered measurable outcomes with data, analytics and AI
Topics
Join thousands of leaders and experts across infrastructure, engineering, AI and product who will unpack the latest trends in data and AI for marketing.
PERSON MOMENT MESSAGE
Personalization at Scale
Drive real-time, personalized engagement across all channels, activating first-party data as third-party becomes more restricted.
BETTER PLAN, MEASURE, OPTIMIZE
Smarter campaigns, bigger results
Leverage predictive models to better plan, develop, and continuously optimize marketing efficiency that drives impact.
EMPOWER ALL MARKETERS
Data for All, Insights for Everyone
Unlock self-service access to data and insights across your organization, enabling non-technical users to go from insights to action faster.
Session previews
Take a peek at some of the upcoming sessions we’re extra excited about.
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“What I Wish I Had Known in My Last SOC.” Confessions of a Cybersecurity Executive
10+ Reasons to Use Databricks’ Delta Live Tables for Your Next Data Processing Project
A Comprehensive Guide to Streaming on the Data Intelligence Platform
A No-Code ML Forecasting Platform for Retail and CPG Companies
A Practical Roadmap to Becoming an Expert Databricks Data Engineer
A Practitioner’s Guide to Databricks Serverless
A Prescription for Success: Leveraging DABs for Faster Deployment and Better Patient Outcomes
A Unified Solution for Data Management and Model Training With Apache Iceberg and Mosaic Streaming
Accelerate End-to-End Multi-Agents on Databricks and DSPy
Accelerating Analytics: Integrating BI Tools to Databricks SQL
Accelerating Data Transformation: Best Practices for Governance, Agility and Innovation
Accelerating Model Development and Fine-Tuning on Databricks with TwelveLabs
Achieve Your Mission With AI-Driven Decisions
Achieving Precision in AI: Retrieving the Right Data Using AI Agents
Adobe’s Security Lakehouse: OCSF, Data Efficiency and Threat Detection at Scale
Advanced Governance and Auth With Databricks Apps
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