Building an AI-ready Customer 360 on Databricks

Learn how data and business teams can turn raw customer data into trusted, business-ready Customer 360 profiles on Databricks. This session will explore best practices for building golden customer records, resolving customer identities, enriching profiles with third-party data, and continuously improving data quality, all while maintaining the security and governance your enterprise depends on with Unity Catalog. In this session, you’ll learn: - How to transform raw data into golden Customer 360 records ready for business and marketing use - How to resolve customer identities and enrich customer profiles with third-party data - How to use marketplace data to improve activation-ready intelligence