Building Production Data Products: HDC Journey from Asset Bundle Automation to Genie Orchestration

Programmatic advertising teams drown in data signals yet struggle to synthesize coherent media strategies. This session reveals how MiQ engineered a production-grade AI agent using Databricks Unity Catalog, Genie workspaces, and MCP integration to transform fragmented intelligence into prescriptive media plans. We'll demonstrate our ReAct-pattern agent that autonomously orchestrates queries solving the "Inference Gap" between data retrieval and strategic action. Key technical deep-dives include: (1) Building reproducible yet adaptive LLM workflows in LangGraph with Databricks SDK,  (2) Context persistence optimization  (3) Multi-layered evaluationAttendees will learn battle-tested patterns for orchestrating Databricks workspaces as agent tools and reasoning engine, achieving enterprise-grade reliability from non-deterministic LLMs, and reducing media planning cycles from days to minutes while standardizing expertise across teams.