SESSION

Building a Secure and Scalable LLM Framework at JetBlue

OVERVIEW

EXPERIENCEIn Person
TRACKGenerative AI
INDUSTRYTravel and Hospitality
TECHNOLOGIESGovernance
SKILL LEVELIntermediate
JetBlue's integration of Databricks Unity Catalog and Theom's access governance platform marks a significant advancement in aviation technology, specifically in deploying generative AI. This approach addresses the industry's data management challenges and regulatory requirements. Key to this initiative is BlueBot, an AI-driven chatbot powered by OpenAI's APIs, which enhances customer service. The use of a hybrid Retrieval-Augmented Generation (RAG) model furthers the accuracy and relevance of AI responses. Crucially, the combination of Unity Catalog and Theom fortifies data security, ensuring compliance and data integrity, making JetBlue a model for AI application in aviation.

SESSION SPEAKERS