SESSION

Building a Secure and Scalable LLM Framework at JetBlue

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OVERVIEW

EXPERIENCEIn Person
TYPEBreakout
TRACKGenerative AI
INDUSTRYTravel and Hospitality
TECHNOLOGIESGovernance
SKILL LEVELIntermediate
DURATION40 min

JetBlue's integration of Databricks Unity Catalog and Theom's access governance platform marks a significant advancement in aviation technology, specifically in deploying generative AI. This approach addresses the industry's data management challenges and regulatory requirements. Key to this initiative is BlueBot, an AI-driven chatbot powered by OpenAI's APIs, which enhances customer service. The use of a hybrid Retrieval-Augmented Generation (RAG) model furthers the accuracy and relevance of AI responses. Crucially, the combination of Unity Catalog and Theom fortifies data security, ensuring compliance and data integrity, making JetBlue a model for AI application in aviation.

SESSION SPEAKERS

Sai Ravuru

/Sr Manager of AI&ML, DS and Analytics
JetBlue

Navindra Yadav

/Founder/CEO
Theom