Too often business decisions in large organizations are based on time consuming and labor-intensive data extracts, fragile Excel or access sheets that require significant manual intervention. The teams that prepare these manual reports have invaluable heuristic knowledge that, when combined with meaningful data and tools, can make smart business decisions. Imagine a world where these business teams are empowered with tools that help them build meaningful reports despite their limited technical expertise.

In this session, we will discuss:

• The value derived from investing in developing citizen data personas within a business organization


• How we successfully built a citizen data analytics culture within Michelin


• Real examples of the impact of this initiative on the business and on the people themselves

The audience will walk away with some convincing arguments for building a citizen data culture in their organization and a how-to cookbook that they can use to cultivate citizen data personas. Finally, they can interactively uncover key success factors in the case of Michelin that can help drive a similar initiative in their respective companies.