Session
Data Drives Dairy: Royal FrieslandCampina's Data-Centric Transformation With Databricks
Overview
| Experience | In Person |
|---|---|
| Type | Breakout |
| Track | Data Strategy |
| Industry | Retail and CPG - Food |
| Technologies | AI/BI, Unity Catalog |
| Skill Level | Beginner |
- Key Message: FrieslandCampina aims to be the top performer in dairy by combining 150 years of craftsmanship with data, analytics and AI to address shifting consumer preferences, complex supply chains and mandatory sustainability.
- Data & AI-centric vision
- Deep Dive: Backbone of data-centric FrieslandCampina
- Technology — Fully leverage our global Data Platform on Databricks for high-impact use cases and AI-driven decision-making.
- Organization — Mature hub & spoke model and data democratization with a data lakehouse approach. Future: Citizen engineers and inner sourcing.
- Governance & Responsible AI — Unified governance model with Databricks Unity Catalog. Establishing trust in AI & data. Future: Responsible AI as an enabler for success, guiding scalability and innovation.
- Closing: Data & AI is the future of FrieslandCampina. Transformation requires courage, leadership, and a shared vision. Every data leader plays a role in this revolution. "What role will YOU play?"
Session Speakers
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Mayank Srivastava
/Director Architecture and Engineering
FrieslandCampina
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Joëlle van der Bijl
/Head of Analytics
FrieslandCampina