Data Monetization Through Delta Sharing and Data Clean Rooms

Deep Sync, a leader in deterministic identity solutions, leverages the Databricks Lakehouse to manage an identity spine containing the most accurate and up-to-date attribute data for over 98% of U.S. households. In partnership with T-Mobile, Deep Sync is building a Data as a Service (DaaS) business on Databricks, enabling the use of consented subscriber data to create hyper-personalized experiences, measure marketing impact and more. This collaboration represents the first time T-Mobile’s consented data will be brought to market. The technical presentation, jointly delivered by Deep Sync and T-Mobile, will showcase the Databricks solutions powering this initiative, including Lakehouse (DBSQL, GenieRooms), Unity Catalog, Delta Sharing and multi-party Data Clean Rooms. The session will focus on Databricks solutions used to enable management, governance, security and collaboration between T-Mobile, Deep Sync and third-party customers.