Session

Databricks on Databricks Marketing: How our Marketing Team runs Campaigns on Databricks

Overview

ExperienceIn Person
TrackCustomer Data Platform (CDP)
IndustryEnterprise Technology
TechnologiesLakeflow, Databricks Agents
Skill LevelIntermediate

You’ll get a front row seat to see how Databricks Marketing Technology and Engineering teams work together to bring industry-leading marketing campaigns to life, using the Databricks platform as a centerpiece to a broader MarTech stack. Using a combination of existing tech and new capabilities, the session will be a deep-dive with concrete implementation details on running Marketing on Databricks. 

Session Speakers

Speaker placeholderIMAGE COMING SOON

Melanie Chow

/Senior Software Engineer
Databricks

Paul Volk

/Marketing Technology Solution Architect
Databricks