Session
Databricks on Databricks Marketing: How our Marketing Team runs Campaigns on Databricks
Overview
| Experience | In Person |
|---|---|
| Track | Application Development |
| Industry | Enterprise Technology |
| Technologies | Lakeflow, Agent Bricks |
| Skill Level | Intermediate |
You’ll get a front row seat to see how Databricks Marketing Technology and Engineering teams work together to bring industry-leading marketing campaigns to life, using the Databricks platform as a centerpiece to a broader MarTech stack. Using a combination of existing tech and new capabilities, the session will be a deep-dive with concrete implementation details on running Marketing on Databricks.
Session Speakers
Paul Volk
/Marketing Technology Solution Architect
Databricks
Melanie Chow
/Senior Software Engineer
Databricks