Session

Databricks on Databricks Marketing: How our Marketing Team runs Campaigns on Databricks

Overview

ExperienceIn Person
TrackApplication Development
IndustryEnterprise Technology
TechnologiesLakeflow, Agent Bricks
Skill LevelIntermediate

You’ll get a front row seat to see how Databricks Marketing Technology and Engineering teams work together to bring industry-leading marketing campaigns to life, using the Databricks platform as a centerpiece to a broader MarTech stack. Using a combination of existing tech and new capabilities, the session will be a deep-dive with concrete implementation details on running Marketing on Databricks. 

Session Speakers

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Paul Volk

/Marketing Technology Solution Architect
Databricks

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Melanie Chow

/Senior Software Engineer
Databricks