Session

Defending Revenue With GenAI

Overview

ExperienceIn Person
TypeLightning Talk
TrackArtificial Intelligence
IndustryEnterprise Technology, Media and Entertainment, Financial Services
TechnologiesMLFlow, AI/BI, Mosaic AI
Skill LevelIntermediate
Duration20 min
Defending revenue is critical to any business strategy, and predicting customer churn is difficult. Until now. In this session, Blueprint will share how their clients use GenAI on Databricks to reduce customer churn, grow average revenue per user, and create overall revenue growth. This presentation will demonstrate how they helped a customer take a GenAI-powered personalization engine from proof-of-concept to production to improve customer churn propensity, personalized retention, and customer satisfaction. Learn how to turn your lakehouse from a cost center into a profit center.

Session Speakers

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Garrison Nakanelua

/Managing Director of Product
Blueprint