SESSION

Destination Data: Unpacking Visit Britain Traveler insights with LLMs

OVERVIEW

EXPERIENCEIn Person
TYPEBreakout
TRACKGenerative AI
INDUSTRYPublic Sector, Travel and Hospitality
TECHNOLOGIESAI/Machine Learning, GenAI/LLMs, MLFlow
SKILL LEVELBeginner
DURATION40 min

VisitBritain possesses a wealth of survey datasets, rich in valuable insights. However, the analysis of free-text fields presents a formidable challenge, leaving untapped potential and nuanced visitor sentiments. This session addresses the pressing need for a transformative approach. By embracing LLMs, we unlock the full potential of open-ended responses, as an alternative to traditional NLP solutions. We will explore how LLMs empower VisitBritain to elevate its survey data analysis, enabling a deeper understanding of visitor experiences and sentiments, ultimately enhancing decision-making and shaping tailored strategies for an unparalleled visitor journey.

SESSION SPEAKERS

Satpal Chana

/Deputy Director of Data and Analytics
VisitBritain

Gaziz Zhotabayev

/Associate Director
Redkite