Elevating Customer Loyalty: How GM Amplifies their C360 with Amperity

Join Aaron Shaffer, Director of Analytics Innovation at General Motors (GM), and Derek Slager co-founder and CTO at Amperity, to learn how a Customer 360 (C360) powered by Amperity and Databricks helps drive meaningful business impact for GM's business and customers. General Motors addressed one of their key business challenges as their previous tools and existing architecture blocked them from achieving their goals of elevating customer loyalty. Working with Amperity's solution, they were able to improve data governance and accelerate data accessibility to make timely, data-driven decisions. 

In this session, you'll learn about:

• General Motors' C360 evolution and success with Databricks and Amperity, including examples and use cases
• Amperity, a Databricks partner that shifted to a Lakehouse Architecture adding partner integration strategy
• Q & A discussion with Databricks