SESSION

GenAI-Powered Media Dynamics: Leveraging LLMs for Personalized Content Engagement

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OVERVIEW

EXPERIENCEIn Person
TYPEBreakout
TRACKGenerative AI
INDUSTRYMedia and Entertainment
TECHNOLOGIESAI/Machine Learning, Delta Lake, Governance
SKILL LEVELIntermediate
DURATION40 min

Fox is a media powerhouse with a vast library of articles, videos, and images. Through the Databricks fine-tuning API, they have trained a number of custom LLMs with distinctive style and tone, unlocking a multitude of GenAI applications. Moreover, Fox innovates in the extraction of insights from video transcription data; identifying entities, topics, and and takes (strong pundit opinions) from segments. This advancement facilitates marker integration for seamless VOD playback and semantic search, enhancing user experiences with curated video libraries and personalized recommendations. Fox is at the forefront of revolutionizing media interaction, ushering in a new era of immersive digital engagement.

SESSION SPEAKERS

IMAGE COMING SOON

Niall Turbitt

/Senior Staff Data Scientist
Databricks

IMAGE COMING SOON

Philip Martin

/VP of Emerging Tech
Fox