How HP is building an AI-Ready, B2B GTM Data Infrastructure for Global Marketing

As marketing teams look to deliver more tailored, measurable, and efficient customer experiences, a trusted Data Infrastructure is foundational to modern martech strategy. In this session, Luis Alonso, Head of Data Strategy & Engineering for Global Martech at HP, will share how HP is approaching customer data, identity, and analytics to support global marketing use cases across segmentation, activation, measurement, and AI. Attendees will learn what it takes to build a scalable customer data foundation that connects marketing ambition with governed, enterprise-ready data infrastructure.