Inscape Smart TV Data: Unlocking Consumption and Competitive Intelligence

With VIZIO's Inscape viewership data now available in the Databricks marketplace, our expansive dataset has never been easier to access. With real-time availability, flexible integrations, and secure, governed sharing, it's built for action.Join our team as we explore the full depth of this comprehensive data across both linear and streaming TV - showcasing real-world use cases like measuring the incremental reach of streaming or matching to 1st/3rd party data for ROI analyses. We will review our competitive intelligence through a share-of-voice analysis to provide the seamless steps to success.This session will show you how to turn Inscape data into a strategic advantage.