Insights for All — Bayer Consumer Health’s Journey on Self-Service Analytics at Scale

Bayer’s mission, "health for all, hunger for none," focuses on delivering innovative healthcare and agricultural products to address major global challenges in health and nutrition. This presentation will showcase how Bayer’s Consumer Health division, known for products like Aspirin and Bepanthen, utilizes the Databricks Data Intelligence Platform to develop reusable core data assets and scalable data products. This globally distributed platform supports cost-efficient dashboarding, ad hoc analytics, machine learning and AI solutions, empowering thousands of stakeholders worldwide. The management of core data assets, which serve as integrated and reusable data models, will be discussed, highlighting their role in accelerating the creation of targeted data products. Additionally, a self-service analytics strategy will be presented to enhance access to insights and foster a data-driven culture at Bayer, addressing the needs of stakeholders in various markets and global headquarters.