From Lakehouse to Lift: Databricks + Snap Conversions API

Learn how Snap and Databricks are helping advertisers activate first-party conversion data directly from the Lakehouse to Snapchat. This session will cover how the Databricks integration enables teams to send web, app, and offline events to Snap’s Conversions API using a pre-built, guided setup that works from their Databricks environment without custom middleware or heavy engineering lift. We’ll also share how the integration supports table validation, export workflows, metrics, and error monitoring so teams can operationalize server-side signals with stronger governance and visibility. Attendees will leave with a practical understanding of how to use governed first-party data to improve signal quality, measurement, and campaign performance on Snap.