SESSION

Leveraging GenAI with Robust Data Foundations to Transform Businesses

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OVERVIEW

EXPERIENCEIn Person
TYPELightning Talk
TRACKGenerative AI
TECHNOLOGIESAI/Machine Learning, GenAI/LLMs
SKILL LEVELIntermediate
DURATION20 min

Join Jason from Acxiom/IPG, a leader in cloud solutions and data-driven marketing technology, as he dives into the transformative potential of Generative AI for MarTech and agency operations. In this lightning talk, Jason will explore how businesses in the marketing and advertising sectors can leverage GenAI to address and solve real-world challenges, driving innovation, personalization, and efficiency. Discover how GenAI, powered by solid data foundations, can enhance customer insights, optimize campaign strategies, and improve ROI. Jason will discuss practical applications, from creating hyper-personalized customer experiences to automating content generation and predictive analytics. Attendees will gain insights into best practices for data management, integration, and analysis, ensuring their organizations are well-equipped to tackle the next wave of AI-driven solutions in the marketing and agency landscape.

SESSION SPEAKERS

Jason Brown

/GM Cloud & Platforms
Acxiom