Media and Advertising Industry Forum | Sponsored by: Sigma and AWS
Overview
Experience | In Person |
---|---|
Type | Breakout |
Track | Data Strategy |
Industry | Media and Entertainment |
Technologies | AI/BI, Databricks SQL, Mosaic AI |
Skill Level | Beginner |
Duration | 60 min |
Join us at the Media & Advertising Forum to explore how data and AI are transforming media and advertising from content to creative and identity to outcomes. Featuring innovators from leading agencies, platforms, streamers and ad tech — plus exciting announcements from Databricks — this session delivers must-have insights for industry leaders and change agents.
What to expect:
- Business imperatives: Learn how media and advertising organizations navigate and grow through secular change leveraging Data + AI. Databricks leaders and customers will share how data intelligence is powering the next wave of innovation
- Future trends in Media & Advertising: Learn how data + AI will continue to shape the future of monetization, real-time personalization and intelligent storytelling
- Customer success stories: Discover how top media and advertising companies are using data intelligence to unlock new creative potential, increase agility and grow revenue
Session Speakers
Kyle Hollaway
/Senior Vice President
Acxiom
Philip Martin
/SVP of Emerging Technology
Fox Corporation
Noah Levine
/Global Head, Media & Advertising GTM
Databricks
Bala Rajagopal
/VP, Engineering
Integral Ad Science
Kevin Hill
/Senior VP, Data Technology & Products
NBCU Data & Analytics
IMAGE COMING SOON
Anthony LaVasseur
/RVP, Sales - Media & Advertising
Databricks
Jen Faraci
/Chief Data Officer, Data & Analysis
Digitas
Kate Sirkin
/EVP, Global Data Partnerships
Epsilon
leah van zelm
/Svp data science
NBCUniversal Media LLC