Privacy-Centric Identity Resolution: Building Customer 360 on the Lakehouse

In this session, we’ll explore how Databricks helps customers transform raw customer data into a structured Customer 360 golden record that is ready for analytics and activation.

You’ll learn, through real-world examples, how Delta Sharing and Databricks clean rooms enable secure collaboration and seamless access to third-party identity graph data. We’ll cover how to standardize customer data into industry-standard data models, improve data quality, and resolve identities across PII datasets.