Session

Sponsored by: Amperity | Transforming Guest Experiences: GoTo Foods’ Data Journey with Amperity & Databricks

Overview

ExperienceIn Person
TypeBreakout
TrackData Sharing and Collaboration
IndustryRetail and CPG - Food
TechnologiesDelta Sharing
Skill LevelBeginner
Duration40 min

GoTo Foods, the platform company behind brands like Auntie Anne’s, Cinnabon, Jamba, and more, set out to turn a fragmented data landscape into a high-performance customer intelligence engine. In this session, CTO Manuel Valdes and Director of Marketing Technology Brett Newcome share how they unified data using Databricks Delta Sharing and Amperity’s Customer Data Cloud to speed up time to market. As part of GoTo’s broader strategy to support its brands with shared enterprise tools, the team:

  • Unified loyalty, catering, and retail data into one customer view
  • Cut campaign lead times from weeks to hours
  • Activated audiences in real time without straining engineering
  • Unlocked new revenue through smarter segmentation and personalization

Session Speakers

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Manuel Valdes

/SVP of Digital, Data & Marketing Technologies
GoTo Foods

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Brett Newcome

/Director of Marketing Technology
GoTo Foods