Sponsored by: Cognizant | How Cognizant Helped RJR Transform Market Intelligence with GenAI

Cognizant developed a GenAI-driven market intelligence chatbot for RJR using Dash UI. This chatbot leverages Databricks Vector Search for vector embeddings and semantic search, along with the DBRX-Instruct LLM model to provide accurate and contextually relevant responses to user queries. The implementation involved loading prepared metadata into a Databricks vector database using the GTE model to create vector embeddings, indexing these embeddings for efficient semantic search, and integrating the DBRX-Instruct LLM into the chat system with prompts to guide the LLM in understanding and responding to user queries. The chatbot also generated responses containing URL links to dashboards with requested numerical values, enhancing user experience and productivity by reducing report navigation and discovery time by 30%. This project stands out due to its innovative AI application, advanced reasoning techniques, user-friendly interface, and seamless integration with MicroStrategy.