SESSION

Sponsored by: Hexaware | Master CDPs and Customer Data Management with a Marketing Data Foundation

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OVERVIEW

EXPERIENCEIn Person
TYPELightning Talk
TRACKData Warehousing - Analytics and BI
INDUSTRYTravel and Hospitality
TECHNOLOGIESApache Spark, Delta Lake, MLFlow
SKILL LEVELAdvanced
DURATION20 min

Learn essential data transformation steps before implementing your CDP. The Marketing Data Foundation solution from Softcrylic, part of Hexaware, offers unmatched data quality assurance and governance, reduces time to deployment and sets your organization up for success for future marketing technologies. Join the session to tackle challenges, avoid pitfalls, and how to use our accelerators for unified customer profiles across CRMs, marketing/sales platforms, and digital channels. This foundation is essential for success with CDPs, other Martech platforms, and future AI/Gen AI activation.

SESSION SPEAKERS

Geoff Ogrin

/Senior Director, Data Activation
Softcrylic

Bradley Kossmann

/Sr. Director, Data Science & Analytics
Softcrylic