Session

Sponsored by: Impetus Technologies | Future-Ready Data at Scale: How Shutterfly Modernized for GenAI-Driven Personalization

Overview

Wednesday

June 11

5:20 pm

ExperienceIn Person
TypeBreakout
TrackData Strategy
IndustryRetail and CPG - Food, Financial Services
TechnologiesDelta Lake, AI/BI, Unity Catalog
Skill LevelIntermediate
Duration40 min

As a leading personalized product retailer, Shutterfly needed a modern, secure, and performant data foundation to power GenAI-driven customer experiences. However, their existing stack was creating roadblocks in performance, governance, and machine learning scalability. In partnership with Impetus, Shutterfly embarked on a multi-phase migration to Databricks Unity Catalog. This transformation not only accelerated Shutterfly’s ability to provide AI-driven personalization at scale but also improved governance, reduced operational overhead, and laid a scalable foundation for GenAI innovation. Join experts from Databricks, Impetus, and Shutterfly to discover how this collaboration enabled faster data-driven decision-making, simplified compliance, and unlocked the agility needed to meet evolving customer demands in the GenAI era. Learn from their journey and take away best practices for your own modernization efforts.

Session Speakers

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Chris Raub

/Sales Director - US West
Impetus

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Catalina Toba

/Director, Data Engineering
Shutterfly