Session
Sponsored by: Sigma and AWS | Media and Advertising Industry Forum
Overview
Experience | In Person |
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Type | Breakout |
Track | Data Strategy |
Industry | Media and Entertainment |
Technologies | AI/BI, Databricks SQL, Mosaic AI |
Skill Level | Beginner |
Duration | 60 min |
Join us at the Media & Advertising Forum to explore how data and AI are transforming media and advertising from content to creative and identity to outcomes. Featuring innovators from leading agencies, platforms, streamers and ad tech — plus exciting announcements from Databricks — this session delivers must-have insights for industry leaders and change agents.
What to expect:
- Business imperatives: Learn how media and advertising organizations navigate and grow through secular change leveraging Data + AI. Databricks leaders and customers will share how data intelligence is powering the next wave of innovation
- Future trends in Media & Advertising: Learn how data + AI will continue to shape the future of monetization, real-time personalization and intelligent storytelling
- Customer success stories: Discover how top media and advertising companies are using data intelligence to unlock new creative potential, increase agility and grow revenue
Session Speakers
Noah Levine
/Global Head, Media & Advertising GTM
Databricks
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Philip Martin
/SVP of Emerging Technology
Fox Corporation
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Kyle Hollaway
/Senior Vice President
Acxiom
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Bala Rajagopal
/VP, Engineering
Integral Ad Science
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Anthony LaVasseur
/RVP, Sales - Media & Advertising
Databricks
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Kevin Hill
/Senior VP, Data Technology & Products
NBCU Data & Analytics