Session

Sponsored by: Sigma and AWS | Media and Advertising Industry Forum

Overview

ExperienceIn Person
TypeBreakout
TrackData Strategy
IndustryMedia and Entertainment
TechnologiesAI/BI, Databricks SQL, Mosaic AI
Skill LevelBeginner
Duration60 min

Join us at the Media & Advertising Forum to explore how data and AI are transforming media and advertising from content to creative and identity to outcomes. Featuring innovators from leading agencies, platforms, streamers and ad tech — plus exciting announcements from Databricks — this session delivers must-have insights for industry leaders and change agents.

 

What to expect:

  • Business imperatives: Learn how media and advertising organizations navigate and grow through secular change leveraging Data + AI. Databricks leaders and customers will share how data intelligence is powering the next wave of innovation
  • Future trends in Media & Advertising: Learn how data + AI will continue to shape the future of monetization, real-time personalization and intelligent storytelling
  • Customer success stories: Discover how top media and advertising companies are using data intelligence to unlock new creative potential, increase agility and grow revenue

Session Speakers

Noah Levine

/Global Head, Media & Advertising GTM
Databricks

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Philip Martin

/SVP of Emerging Technology
Fox Corporation

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Kyle Hollaway

/Senior Vice President
Acxiom

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Bala Rajagopal

/VP, Engineering
Integral Ad Science

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Anthony LaVasseur

/RVP, Sales - Media & Advertising
Databricks

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Kevin Hill

/Senior VP, Data Technology & Products
NBCU Data & Analytics