Sponsored by: Sigma | Trading Spreadsheets for Speed: TradeStation’s Self-Service Revolution

To meet the growing internal demand for accessible, reliable data, TradeStation migrated from fragmented, spreadsheet-driven workflows to a scalable, self-service analytics framework powered by Sigma on Databricks. This transition enabled business and technical users alike to interact with governed data models directly on the lakehouse, eliminating data silos and manual reporting overhead. In brokerage trading operations, the integration supports robust risk management, automates key operational workflows, and centralizes collaboration across teams. By leveraging Sigma’s intuitive interface on top of Databricks’ scalable compute and unified data architecture, TradeStation has accelerated time-to-insight, improved reporting consistency, and empowered teams to operationalize data-driven decisions at scale.