Sponsored by: Skyflow | How to govern a billion sensitive records in your CDP

Customer Data Platforms (CDPs) promise better engagement, higher operational efficiency, and revenue growth by centralizing and streamlining access to customer data. However, consolidating sensitive information from a variety of sources creates complex challenges around data governance, security, and privacy. We’ve studied, built, and managed data protection strategies at some of the world’s biggest retailers. We’ll showcase business requirements, common architectural components, and best practices to deploy data protection solutions at scale, protecting billions of sensitive records across regions and countries. Learn how a data vault pattern with granular, policy-based access control and monitoring can improve organizational privacy posture and help meet regulatory requirements (e.g., GDPR, CCPA, e-Privacy). Walk away with a clear framework to deploy such architecture and knowledge of real-world issues, performance optimizations, and design trade-offs