Sponsored by: Tealium | Unifying Data and Action: WGU, Databricks & Tealium Driving Real-Time Insights at Scale

Organizations today face a critical challenge: not just collecting data, but activating it in real time to drive meaningful outcomes. Using WGU as a practical example, we’ll examine how the WGU, Tealium and Databricks integration supports personalized student experiences, improves engagement, and enhances operational efficiency. This session explores how Tealium, Western Governors University (WGU), and Databricks can work together to create a modern, scalable data ecosystem. Tealium enables real-time data collection and audience orchestration, while Databricks provides a unified platform for data, AI, and analytics.  Attendees will gain insight into architectural patterns, integration strategies, and real-world use cases that demonstrate how streaming data and AI-driven insights can be operationalized across the enterprise to deliver measurable impact