Sponsored by: ZoomInfo | The Data is in the Details: Crafting the Future of GTM with AI

The infusion of Generative AI into go-to-market strategies stands as a beacon of innovation, promising to redefine our approach to market penetration and customer engagement. Enter the unsung hero of our AI-driven narratives: clean data. This session will cover what a successful GTM strategy powered by Generative AI and clean data looks like, and how a unified data system is the key to its continued success. We’ll present real-world case studies illustrating how clean data propels Generative AI from good to groundbreaking. This is not just another AI discourse; it's a roadmap to transforming challenges into triumphs by leveraging the potential of Generative AI in the GTM space.