Unifying GTM Analytics: The Strategic Shift to Native Analytics and AI/BI Dashboards at Databricks

The GTM team at Databricks recently launched the GTM Analytics Hub—a native AI/BI platform designed to centralize reporting, streamline insights, and deliver personalized dashboards based on user roles and business needs.

Databricks Apps also played a crucial role in this integration by embedding AI/BI Dashboards directly into internal tools and applications, streamlining access to insights without disrupting workflows. This seamless embedding capability allows users to interact with dashboards within their existing platforms, enhancing productivity and collaboration. Furthermore, AI/BI Dashboards leverage Databricks' unified data and governance framework.

Join us to learn how we’re using Databricks to build for Databricks—transforming GTM analytics with AI/BI Dashboards, and what it takes to drive scalable, user-centric analytics adoption across the business.