Session
Unleash Your Content: AI-Powered Metadata for Targeting, Personalization and Brand Safety
Overview
Experience | In Person |
---|---|
Type | Lightning Talk |
Track | Data Lakehouse Architecture and Implementation |
Industry | Enterprise Technology, Manufacturing, Financial Services |
Technologies | Delta Lake, Unity Catalog |
Skill Level | Intermediate |
Duration | 20 min |
In an era of skyrocketing content volumes, companies are sitting on huge libraries — of video, images and audio — just waiting to be leveraged to power targeted advertising and recommendations, as well as reinforce brand safety. Coactive AI will show how fast and accurate AI-driven metadata enrichment, combined with Databricks Unity Catalog and lakehouse, is accelerating and optimizing media workflows.
Learn how leading brands are using content metadata to:
- Unlock new revenue through contextual advertising
- Drive personalization at scale
- Enhance brand safety with detailed, scene-level analysis
- Build unified taxonomies that fuel cross-functional insights
Transform content from a static asset into a dynamic engine for growth, engagement and compliance.
Session Speakers
IMAGE COMING SOON
William Gaviria Rojas
/Field CTO & Co-Founder
Coactive Systems Inc