Unlocking the Power of Retail Media Networks: How Data is Changing the Retail Promotions Landscape

Retail Media Networks (RMNs) are transforming how brands engage and connect with consumers throughout the omnichannel. In this session, Databricks and Hightouch will explore how data-driven advertising is reshaping retail promotions and enabling real-time activation of customer insights.

Learn how unified data architectures and composable customer stacks are driving hyper-personalized, high-ROI campaigns. Whether you're a retailer monetizing first-party data or a brand optimizing ad spend, this session offers practical strategies and real-world examples to thrive in the evolving RMN landscape.