Brett
Newcome

Brett Newcome is Director of Marketing Technology at GoTo Foods, the platform company behind brands like Cinnabon, Auntie Anne’s, and Jamba. He leads the integration of marketing technologies that power personalized guest experiences and real-time customer engagement.
Since joining in 2024, Brett has helped unify GoTo Foods’ data and marketing technology ecosystem, leveraging platforms like Amperity and Databricks to accelerate activation and drive smarter audience strategy. He brings over 15 years of experience in Digital Marketing, Customer Data with previous leadership roles at ADP, Randstad and Softcrylic, where he specialized in digital analytics and marketing initiatives for global brands.