Bryce
Peake

Bryce Macher is a leading voice in AI-powered personalization and data-driven marketing strategy. As Vice President of Decision Sciences at Domino’s, he has transformed how the brand engages with its consumers, leading high-impact teams of data scientists and researchers responsible for designing consumer- and business-facing behavioral modeling systems.
Bryce bridges the worlds of marketing and data science with deep expertise in MarTech, linguistics, and predictive modeling. His work has driven innovation across multiple industries, including award-winning initiatives in the media space that have been recognized with multiple Webby honors and featured by major news outlets for the use of AI in digital consumer experiences.