Derek Sugden is an accomplished professional who serves as the Ad Measurement Lead on the Measurement and Attribution Team at Effectv. With a background in Ichthyology, Derek made a transition to the media and entertainment industry over 5 years ago. He brings a unique perspective and a wealth of knowledge to his role, utilizing his expertise to advance attribution capabilities and measure the effectiveness of cross-screen advertising campaigns.
Catch me at these sessions
Ad Measurement: From Impressions to Attribution
Media and Entertainment
Data Sharing, Databricks Experience (DBX)
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