Jen
Faraci

Jen Faraci, Chief Intelligence Officer, leads the North America Data & Analysis group at Digitas. Jen’s superpower is creative problem solving. Her unique background of technology and business, bolstered by 20+ years of experience enables her approach problems from multiple angles by focusing on both executional precision and the corresponding strategic impact. She’s spent years setting analytic roadmaps and fine tuning them for clients in a range of industries from financial services to entertainment to retail. While her role is rooted in digital, it spans across all channels as the marketing world converges and lines between channels blur.