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Turning Fan Data Into an Asset

On Demand


  • Sponsored Session


  • Hybrid


  • Sponsored Session


  • Intermediate


  • Moscone South | Level 2 | 207


  • 35 min
Download session slides


The sports industry is evolving, with organizations investing heavily into their tech stack. Simply connecting data, however, is not enough. Unexpected insights can come from anyone — but only if they have tools they can easily use.

Enter Pumpjack Dataworks, the world’s leading fan data refinery. This platform enables clubs, leagues, and sponsors to discover digital revenue channels by joining consumer data while assuring its protection. Powered by Databricks’ Delta Sharing protocol and governed by Immuta’s data access platform, this solution democratizes fan data, making it immediately accessible.

Join us to learn how automating access control provides scalable, rule-driven assurance that data is properly managed and analyzed.

You’ll discover:
How Pumpjack Dataworks uses attribute-based access control to meet privacy regulations and data sharing requirements
How Databricks and Immuta’s partnership enables robust governance
Why ABAC is critical for scale within modern data stacks

Session Speakers

Corey Zwart

Head of Engineering & Principal Cloud Architect

PumpJack Dataworks

Steve Touw

Co-founder & Chief Technology Officer


Itai Weiss

Lead Partner Solutions Architect


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