Vice President of Engineering at Instacart Ads
Vik Gupta is a Vice President of Engineering at Instacart, where he is responsible for leading the company’s advertising engineering organization. In his role, Vik focuses on streamlining and scaling the technologies that support the company’s growing self-service advertising platform and ad products. Vik has been instrumental in launching new display formats, optimization features, and the technologies that power the ads of the more than 5,000 CPG brands on Instacart. He also plays a key role in ensuring that the ad engineering solutions and technologies produce the highest-quality ads, delivering value to brands, consumers, and retailers.
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