I am a Sr Engineering Manager/Architect on the Unified Profile Team in the Adobe Experience Platform; it’s a PB scale store with a strong focus on millisecond latencies and Analytical abilities and easily one of Adobe’s most challenging SaaS projects in terms of scale. I am actively designing/implementing the Interactive segmentation capabilities which helps us segment over 2 million records per second using Apache Spark. I look for opportunities to build new features using interesting data Structures and Machine Learning approaches. In a previous life, I was a ML Engineer on the Yelp Ads team building models for Snippet Optimizations.
May 26, 2021 03:50 PM PT
At Adobe Experience Platform, we ingest TBs of data every day and manage PBs of data for our customers as part of the Unified Profile Offering. At the heart of this is a bunch of complex ingestion of a mix of normalized and denormalized data with various linkage scenarios power by a central Identity Linking Graph. This helps power various marketing scenarios that are activated in multiple platforms and channels like email, advertisements etc. We will go over how we built a cost effective and scalable data pipeline using Apache Spark and Delta Lake and share our experiences.
May 26, 2021 04:25 PM PT
Adobe's Unified Profile System is the heart of its Experience Platform. It ingests TBs of data a day and is PBs large. As part of this massive growth we have faced multiple challenges in our Apache Spark deployment which is used from Ingestion to Processing. We want to share some of our learnings and hard earned lessons and as we reached this scale specifically with Structured Streaming.
Know thy Lag
Reading Data In
MicroBatching Best Practices
Adobe Spark Speculation and its Effects
Calculating Streaming Statistics
May 28, 2021 11:05 AM PT
We want to present multiple anti patterns utilizing Redis in unconventional ways to get the maximum out of Apache Spark.All examples presented are tried and tested in production at Scale at Adobe. The most common integration is spark-redis which interfaces with Redis as a Dataframe backing Store or as an upstream for Structured Streaming. We deviate from the common use cases to explore where Redis can plug gaps while scaling out high throughput applications in Spark.
Niche 1 : Long Running Spark Batch Job - Dispatch New Jobs by polling a Redis Queue
o Custom queries on top a table; We load the data once and query N times
· Why not Structured Streaming
· Working Solution using Redis
Niche 2 : Distributed Counters
· Problems with Spark Accumulators
· Utilize Redis Hashes as distributed counters
· Precautions for retries and speculative execution
· Pipelining to improve performance
June 24, 2020 05:00 PM PT
Processing large amounts of data for analytical or business cases is a daily occurrence for Apache Spark users. Cost, Latency and Accuracy are 3 sides of a triangle a product owner has to trade off. When dealing with TBs of data a day and PBs of data overall, even small efficiencies have a major impact on the bottom line. This talk is going to talk about practical application of the following 4 data-structures that will help design an efficient large scale data pipeline while keeping costs at check.
We will take the fictional example of an eCommerce company Rainforest Inc and try to answer the business questions with our PDT and Apache Spark and and not do any SQL for this.
We will dive into how each of these data structures are calculated for Rainforest Inc and see what operations and libraries will help us achieve our results. The session will simulate a TB of data in a notebook (streaming) and will have code samples showing effective utilizations of the techniques described to answer the business questions listed above. For the implementation part we will implement the functions as Structured Streaming Scala components and Serialize the results to be queried separately to answer our questions. We would also present the cost and latency efficiencies achieved at the Adobe Experience Platform running at PB Scale by utilizing these techniques to showcase that it goes beyond theory.
June 23, 2020 05:00 PM PT
Adobe's Unified Profile System is the heart of its Experience Platform. It ingests TBs of data a day and is PBs large. As part of this massive growth we have faced multiple challenges in our Apache Spark deployment which is used from Ingestion to Processing. We want to share some of our learnings and hard earned lessons and as we reached this scale.
Redis - Sometimes the best tool for the job is actually outside your JVM. Pipelining + Redis is a powerful combination to supercharge your data pipeline.
We will present our war stories and lessons for the above and hopefully will benefit the broader community.