Attribution Done Right

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Attribution tracking is the process of recording which touch points result in a customer visiting a website or mobile apps. Organizations track every interaction that brings a visitor to their website to properly attribute every step leading to a visit. With proper attribution, businesses can determine which marketing channels work better than others, and therefore allocate more of their marketing budget to the most effective channels.

In this context, GetYourGuide developed a solution that cleans and structures logs from different data sources, applies rules to deal with channel assignment, and finally properly weights each channel’s contribution to total revenue generated.

Thiago will go through the business and technical challenges solved and how the solution was implemented at GetYourGuide using Spark and Databricks.

Session hashtag: #SAISEnt13

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About Thiago Rigo

Thiago has been working with software engineering for the past 7 years, and last 3 years focused on data engineering. As a data engineer, he has worked on a variety of projects related to data warehousing, data quality, and event processing. At GetYourGuide he's part of the Data Platform team, where he's responsible for architecting, building and monitoring data pipelines to service internal and external users.