Commercial Analytics at Scale in Pharma: From Hackathon to MVP with Azure Databricks

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GSK are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer.

We have three global businesses that discover, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.

In this talk i will share our experience in the Pharmaceutical business delivering commercial analytics going from hackathon to MVP.

From the initial ideas and business discussions through delivery of a hackathon as an accelerator, on to building an MVP. Using the Azure cloud platform and Databricks to rapidly ingest data and prototype.

I will touch on the challenges, opportunities and learning points of the process we went through to deliver commercial analytics at scale in Pharma.

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Peter Webb
About Peter Webb


A down to earth, commercially shrewd Technology and Data professional who bridges the gap between IT and the wider business. Brings over 20 years’ experience of business transformation and innovation within Telecoms, Financial Services, Public Sector and Pharmaceuticals. Understands that by valuing data as an asset, it can then be used to drive business decisions and improve customer engagement.

Experience in setting up and delivery of big data and advanced analytics capabilities in organizations. Currently developing and delivering a wide range of data science, AI and ML models across GSK.