Anthropic + Adidas + Databricks: Unlocking 400 Hours of Productivity Weekly with Conversational AI

LLMs are transforming how enterprises explore data and make decisions. But how do you integrate conversational AI with existing analytics and data ecosystems?In this joint session, we'll explore the common use cases and design patterns that leading enterprises are adopting. Anthropic will share insights from across their customer use cases on model selection, serving infrastructure, governance and cost optimization, and integration with downstream BI & applications. Then, Adidas will walk through their production implementation: how they deployed Claude via a multi-agent orchestrator to enable 200+ marketing and CRM users to explore data conversationally, compress insight-to-action cycles, and unlock productivity gains. Adidas unlocked up to 400 hours of productivity weekly and accelerated insight-to-action cycles from weeks to daysLearn how Claude, Agent Bricks, AI Gateway and Databricks Genie come together to transform analytics from a bottleneck into a competitive advantage.