From Beauty Company to Beauty Tech: Scaling AI and Data for 2 Billion Consumers

L’Oréal has a clear ambition: to be a Beauty Tech company, not just a beauty company. As CIO for L’Oréal Americas, Susannah Greenberg is at the forefront of this transformation, using cloud, data and AI to power hyper-personalized experiences, resilient operations and sustainable growth.

Susannah will share how L’Oréal is industrializing AI across the value chain — from marketing and e‑commerce to supply chain and in‑store experiences — while keeping business outcomes, responsibility and consumer trust at the center. She will discuss the journey from fragmented data and legacy platforms to a unified, cloud-native and AI-ready foundation, and how her teams think about topics like L’Oréal GPT, augmented employees and “AI as an enabler of creativity, not a strategy in itself.”

Together with Databricks, she will explore how an open data and AI platform helps L’Oréal combine the best of multiple clouds and AI providers, avoid lock‑in, and move faster on innovations that truly matter.