Beyond Dashboards: How Grupo Bimbo Delivers Insights with Databricks AgentBricks

Commercial operations at Grupo Bimbo generate thousands of transactions every dayacross sales routes. While dashboards highlight valued insights, commercial team areconstantly on the move and don’t have time to explore BI tools.Grupo Bimbo rethought insight delivery using Databricks Agent Bricks—moving from“look at dashboards” to “ask and receive answers.” For supervisors, we implementedGenie as a conversational AI layer over sales data, enabling natural-language questionslike “Which clients were missed this week?”—no dashboards required.For executives, we built an AI Query agent powered by Claude that automatically readsmultiple KPIs and summarizes insights, generating reports delivered directly by email.All agents run on Databricks with Unity Catalog ensuring secure data access.We’ll share the real architecture, prompt design choices, and lessons learned and howthis approach accelerated decisions, expanded insight adoption, and improved salesprocess efficiency.