Building a Scalable Customer Data Foundation with Identity Resolution

Identity resolution is foundational to effective customer360, AI, analytics, activation, and measurement. However, frequently shifting privacy requirements and fragmented data make it harder than ever. In this session, learn how organizations are using LiveRamp Embedded Identity within Databricks to resolve and unify customer touchpoints without moving or exposing data. We’ll demonstrate how to extend this solution to enable secure data collaboration, improve match rates across partners and channels, and create a data foundation for AI-powered marketing— grounded in trust. Join us to see how top brands are modernizing their workflows to turn fragmented data into exceptional customer experiences.