[CustomerLake] How Circle K Powers Personalized Loyalty Programs with Customer Data at Scale

Circle K is activating customer data and loyalty insights via their CDP to deliver more relevant, personalized experiences across the customer journey. In this session, Jay Malepati, Global Director of Customer & Marketing Data Science at Circle K, will share how his team is building a stronger customer data foundation to better understand customer behavior, improve loyalty engagement, and automate personalization at scale. Attendees will learn how Circle K approaches customer intelligence, segmentation, and data-driven marketing in a complex, high-volume retail environment.