The Future Is Self-Serve: Lessons Learned on Democratized Data and AI Agents at OpenAI

OpenAI isn’t just building breakthrough AI—it’s reinventing how teams work, grow, and scale in an AI-first world.

In this session, hear directly from Jeff Canada, Marketing Operations Lead about how OpenAI is transforming its organization to support rapid and sustained growth.

He’ll share how OpenAI built a trusted system of record on Databricks and how composable technologies built on Databricks, such as Hightouch, enable accurate, self-serve access to data and AI across the business.

You’ll walk away with practical lessons on modern data foundations, democratized access across teams, and AI-powered operations—but more importantly, you’ll get inspired by how OpenAI empowers every team member to move faster and make better decisions in an AI-driven future.