Global Toymaker ZURU Fuels AI-Driven Innovation with Crisp Retail Data in Databricks

ZURU (Mini Brands, Snackles, Bunch-O-Balloons, and the latest plush trends) operates at the cutting edge of modern retail by investing in strong data infrastructure and enabling organization-wide intelligence. Teams leverage centralized AI-ready insights across major retailers, to inform fast daily decisions across inventory, marketing, product, and more. Retail-specific semantic modeling creates a trusted foundation for AI workflowsAt the core of ZURU’s retail strategy is Databricks. Clean, real-time data is delivered into Databricks daily via Crisp, and informs Agentic AI workflows across supply chain, sales, and marketing.AI-enabled retail intelligence has been the key for ZURU to scale their multi-category business globally.This session explores how pairing clean, AI-ready data from Crisp with Databricks enables responsive decision-making and supply chain excellence at retail scale.