NBCUniversal Media Group's Journey to Databricks

NBCUniversal launched Peacock in 2020 with a BigQuery based reporting and analytics data stack. This provided a solid platform for the business to grow on. As data volumes and computational needs increased, in 2025 it became necessary to evaluate other technology. With an eye on data sharing, scalability and of course, cost, Databricks rose to the top of the bunch. In this talk, we will discuss the factors that led to this decision, the process of migration and the road ahead.