OpenAI + Hertz Global + Databricks: Turning Customer Feedback into Business Impact

Enterprise AI is entering a new phase: moving beyond productivity gains and isolated pilots toward intelligence embedded directly into how work gets done. In this session, OpenAI and Hertz Global will share how organizations can turn unstructured customer and operational signals into faster decisions, stronger accountability, and measurable business impact.

Hertz will walk through two real-world examples of using Databricks Apps and models with GPT-5.5 to bring intelligence into operational workflows. The discussion will show how teams can move quickly from business need to deployed solution, without waiting for large-scale transformation programs or traditional software engineering cycles.

Attendees will leave with practical lessons on where enterprise AI creates value: choosing focused use cases, embedding AI into existing tools, building trust through measurement, and redesigning work so AI takes the first pass while people focus on judgment, escalation, and action.