OpenAI + Hertz Global + Databricks: Turning Customer Feedback into Business Impact

Generative AI is moving from proof-of-concept to production at scale, but the path from lab to customer-facing workload remains unclear for many enterprises.

In this joint session, we'll explore the common use cases that leading enterprises are adopting. OpenAI will share insights from across their customer bases on model selection, serving infrastructure, latency and cost optimization.

Then Hertz Global will walk through their production implementation: how they operationalized GPT-powered NPS survey summarization across thousands of daily surveys for storefront managers, and deployed Whisper for real-time call transcription to accelerate high-value lead conversion. You'll see how their Databricks Apps consume and present summarized insights, even delivering automated audio briefings to branch managers.

This session will equip you with the use case patterns, architectural blueprints, and real-world lessons that separate successful deployments from stalled pilots.